Extra Virgin Alliance - The Olive Oils

Noor Fès

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Ain Taoujdate, Fès - Morocco

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Noor Fès is a fusion of tradition and innovation, embodying the vibrant blend of cultures that characterizes the city of Fès. Our passion is producing authentic and unique extra virgin olive oil, in accordance with Morocco’s traditions and today’s modern techniques. Our Moroccan Picholine olives are grown with the utmost care and come exclusively from our orchard. Noor Fès offers both exceptional taste and culinary performances. We pride ourselves on providing our customers with a distinctive and renowned product.

Moroccan Picholine

noorfes Where to buy

Moroccan Picholine

Intensity

Mild
Medium
Robust
Storage

Proper Storage

Use of inert gas blankets storage tanks / bottles and other methods for protecting quality (e.g. temperature controls in production, storage and/or shipping)
Tasting

Tasting Notes

Label and/or website descriptions of the positive attributes—bitterness, pungency and the range of fruity flavors—and serving suggestions
Traceability and transparency

Traceability

Offering consumers access to traceability information (e.g., QR Codes, blockchain, etc.) Special recognition given to third-party verification
Cultivars

Cultivars

Declaration on the label and/or the website of olive cultivar(s) used to produce the oil
Estate produced

Estate Produced

Grown & milled on a single estate
Certified Origin

Certified Origin

Certification of origin as indicated by regional authority certifying origin
Biodiverse groves

Biodiverse Groves

Hedgerows, insectary planting, owl boxes, cover cropping, interplanting and other practices to bring more diversity to the plant, animal and microbial communities in the grove; recognition for certification programs
Habitat Restoration

Habitat Restoration

Reforestation and rewilding projects
Sustainable production

Sustainable production

Sustainable and regenerative agricultural practices, including water conservation, organic material and mill by-product recycling/composting, cover cropping, soil building, renewable energy, etc
Heritage varieties

Heritage Varieties

Made with minimum 80% local cultivars
Family Owned & Operated

Family Owned & Operated

Brand is owned and operated by a family company
Community Programs

Community Programs

Involvement in community projects and philanthropy
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