Frequently Asked Questions

Consumers are passionate about olive oil, and nothing gets them more riled up than to have someone tell them that their beloved olive oil is fake. And that presents an opportunity for people to make money by preying on people’s passion and fear of being cheated. So, when you see a claim about fake olive oil, ask yourself, did the source actually perform any laboratory tests or offer any proof? Was the story about fake olive oil something that was discovered in the U.S.? Is the person making the claim selling something like a competing product or a scandalous book, or simply trolling for clicks or views on an article that will bring them ad dollars and followers on social media platforms?

As with wine, beer, coffee and other products, there are good, better and best qualities of olive oil to meet every flavor preference and budget. Shop at retailers you trust and buy brands you know. If you want to try a new brand, as with anything you buy, beware of prices that are too good to be true, and always taste the olive oil as soon as you bring it home. If you don’t like it, take it back to the store where you bought it for a refund or exchange it for something you like.