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JEAN PAUL DESMAISON'S RECIPE COLLECTION *NEW*
The North American Olive Oil Association has engaged Chef Jean Paul Desmaison to help educate and inspire mainstream Americans to use olive oil in new ways that fit their cooking style and taste.

Announcement The North American Olive Oil Association launched a quality control program that will allow members to put the organization’s seal on their product labels, websites and business communications. In order to use the seal, a company must be a member in good standing of the NAOOA and the type of oil bearing the seal must be tested and must meet the International Olive Council standard for olive oil. The IOC, a quasi-United Nations organization, is recognized worldwide as the quality-standard-setting body for the olive oil industry. [more]

The North American Olive Oil Association (NAOOA) is committed to supplying North American consumers with quality products in a fair and competitive environment; to fostering a clear understanding of the different grades of olive oil; and to expounding the benefits of olive oil in nutrition, health, and the culinary arts.

The objectives of the NAOOA shall be:

• To effectively promote the consumption of olive oil through publicity on its nutritional and health benefits, its unique health characteristics, and the versatility of its uses.



• To adopt terminology for the different grades and types of olive oil that is in harmony with internationally recognized terminology and the particular needs of the North American marketplace; and to provide this information to the food industry and the consumer.



• To seek government enforcement of the labeling requirements for the different grades and types of olive oil.



• To establish procedures to assure the accurate labeling for the various grades and types of olive oil.



• To periodically sample olive oil sold on the North American market and to submit it to an accredited laboratory for analysis to determine whether it is properly labeled.



• To serve as a clearing house for laboratory test results obtained by member companies on products that appear to be adulterated or misbranded.



• To represent the industry before government agencies and trade associations, here and abroad, insofar as they affect the North American olive oil market.



• To promote the common business interests of the members.



• To promote the adoption of specific laws and regulations that will benefit the olive oil industry, and to encourage compliance with all laws and regulations that affect the industry.



• To support scientific and other forms of research that will benefit the olive oil industry.



• To afford due consideration to and expression of opinion by the membership on issues affecting the industry.



• To cooperate with other organizations, both public and private, that are organized to foster the growth and development of the olive oil industry.